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Can involvement increase trust in a confusing online setting? : implications for marketing strategy
Tzeng, Shian-Yang; Shiu, Jerry Yuwen - In: South African journal of business management 51 (2020) 1, pp. 1-10
Purpose: Customer trust toward e-commerce has been unsettled by recent unethical events. Involvement, the level of personal relevance of an object or event, has been proved to enhance trust. Nevertheless, in a complicated online shopping environment, the relationship between involvement and...
Persistent link: https://www.econbiz.de/10012589489
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Success strategies and web elements in online marketplaces : a moderated-mediation analysis of seller types on eBay
Walia, Nitin; Zahedi, Fatemeh Mariam - In: IEEE transactions on engineering management : EM 60 (2013) 4, pp. 763-776
Persistent link: https://www.econbiz.de/10010208940
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Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia
Yoong Ruey Yap; Nurlida Ismail - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 437-458
Persistent link: https://www.econbiz.de/10014318238
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Influence of perceived usefulness and user generated content on consumer trust to make online purchase decision
Sahai, Pavitra; Gupta, Pratyush; Hungund, Sumukh - In: International journal of business excellence : IJBEX 32 (2024) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10015060976
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Drivers of brand trust in internet retailing
Ruparelia, Nimisha; White, Lesley; Hughes, Late - In: The journal of product & brand management 19 (2010) 4, pp. 250-260
Persistent link: https://www.econbiz.de/10008658574
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Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures : a S-O-R model
Sohaib, Osama; Kang, Kyeong - In: International journal of electronic business 12 (2015) 2, pp. 142-161
Persistent link: https://www.econbiz.de/10011458138
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Does a web site's country of origin impact equally on young and adult consumers?
Hadjikhani, Amjad; Safari, Aswo; Thilenius, Peter - In: Young consumers : insight and ideas for responsible … 12 (2011) 3, pp. 229-242
Persistent link: https://www.econbiz.de/10009349759
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Determinants of long-term orientation in seller e-retailer relationship : a seller perspective in the Indian e-commerce
Bhatnagar, Swati; Yadav, Rajan - In: International journal of business and globalisation : IJBG 36 (2024) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10015057558
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What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293
Persistent link: https://www.econbiz.de/10009791681