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Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing

Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331

Persistent link: https://www.econbiz.de/10012106629

Implusive buying behavior in Online fashion apparel shopping : an investigation of the influence of the internal and external factors among Indian shoppers

Wadera, Deepti; Sharma, Vrinda - In: South Asian journal of management : SAJM 25 (2018) 3, pp. 55-82

Persistent link: https://www.econbiz.de/10012011211

Analysing the influence of the presentation of fashion garments on young consumers' online behaviour

McCormick, Helen; Livett, Charlotte - In: Journal of fashion marketing and management 16 (2012) 1, pp. 21-41

Persistent link: https://www.econbiz.de/10009532729

What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?

Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428

Persistent link: https://www.econbiz.de/10012581696

How Does E-Commerce Impact the Type and Variety of Products Consumers Purchase in Non-Digital Goods Markets? Drivers of Long Tail Effects in Fashion Apparel

Ratchford, Brian T.; Soysal, Gonca; Zentner, Alejandro - 2021

With the fast-paced growth of e-commerce, it has been essential for both academicians and practitioners to understand how the ongoing shift to the online channel will impact the type and variety of products consumers purchase across the channels. Most of the literature examining the impact of...

Persistent link: https://www.econbiz.de/10013242449

Clothing of righteousness : exploring tensions of halal maternity wear on online apparel websites

Krisjanous, Jayne; Allayarova, Nilufar; Kadirov, Djavlonbek - In: Journal of Islamic marketing 13 (2022) 5, pp. 1125-1142

Persistent link: https://www.econbiz.de/10013278935

Investigating how online fashion product page design affects the consumer's clothing fit appraisal

Chrimes, Courtney; Boardman, Rosy; Vignali, Gianpaolo; … - In: Journal of consumer behaviour 21 (2022) 6, pp. 1478-1493

Persistent link: https://www.econbiz.de/10013461168

The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing

Earth Chandrruangphen; Nuttapol Assarut; Sukree Sinthupinyo - In: Cogent business & management 9 (2022) 1, pp. 1-29

intentions to watch and purchase fashion clothing. Drawing on prior literature, we examine an extensive list of 20 live streaming … implications and future work on live streaming commerce for fashion clothing products. …

Persistent link: https://www.econbiz.de/10014425710

You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections

Shelton, Summer Suzanne; Bradshaw, Amanda S.; Cretul, … - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1009-1026

Persistent link: https://www.econbiz.de/10014430535

Values, satisfaction and intentions : online innovation perspective for fashion apparels

Kautish, Pradeep; Guru, Sunita; Sinha, Anamika - In: International journal of innovation science 14 (2022) 3/4, pp. 608-629

Persistent link: https://www.econbiz.de/10013375186

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