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A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India

Rajarathinam, Krishna Kumar; Rathinam, Logu; Parayitam, … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 48-76

Persistent link: https://www.econbiz.de/10014318181

Assessing customers' attitude towards online apparel shopping : a three-way interaction model

Patel, Ashok Kumar; Anurag Singh; Rana, Nripendra P.; … - In: Journal of business research : JBR 164 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014303772

Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India

Madhu, Sumetha; Soundararajan, Vasanthi; Parayitam, … - In: Journal of internet commerce 22 (2023) 3, pp. 395-431

Persistent link: https://www.econbiz.de/10014320493

Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model

Chidambaram, Vijayabanu; Rana, Nripendra P.; Parayitam, … - In: Journal of consumer behaviour 23 (2024) 1, pp. 107-125

Persistent link: https://www.econbiz.de/10014468177

Web design and trust as moderators in the relationship between e-service quality, customer satisfaction and customer loyalty

Venkatakrishnan, Jeeva; Alagiriswamy, Ravikumar; … - In: The TQM journal : the international review of … 35 (2023) 8, pp. 2455-2484

Persistent link: https://www.econbiz.de/10014457817

The relationship between web quality and user satisfaction : the moderating effects of security and content

Natarajan, Vivek S.; Parayitam, Satyanarayana; Sharma, … - In: International journal of business excellence 5 (2012) 1/2, pp. 52-76

Persistent link: https://www.econbiz.de/10009425537

A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping

Goel, Pooja; Parayitam, Satyanarayana; Sharma, Anuj; … - In: Journal of business research : JBR 142 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013168094

Trust and product as moderators in online shopping behavior : evidence from India

Davis, Felicita; Gnanasekar, Manoj Britto Francis; … - In: South Asian journal of marketing 2 (2021) 1, pp. 28-50

Purpose - The present study is aimed at examining the antecedents of online shopping user behavior and customer satisfaction. More specifically, (1) the effect of social influence, variety seeking behavior, advertising and convenience on user behavior, and (2) the effect of user behavior on...

Persistent link: https://www.econbiz.de/10013341302