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Online retailing
Consumer behaviour
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Beziehungsmarketing
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Bridges, Eileen
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Advances in electronic marketing
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E-Service : new directions in theory and practice
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Hedonic and utilitarian shopping goals : a decade later
Bridges, Eileen
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 282-290
Persistent link: https://www.econbiz.de/10011892188
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2
E-Service environment : impacts of Web interface characteristics on consumers' online shopping behavior
Hong, Weiyin
;
Tam, Kar Y.
;
Yim, Chi-kin
- In:
E-Service : new directions in theory and practice
,
(pp. 108-128)
.
2002
Persistent link: https://www.econbiz.de/10001813052
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3
Attracting and retaining online buyers : comparing B2B and B2C customers
Bridges, Eileen
;
Goldsmith, Ronald E.
;
Hofacker, Charles F.
- In:
Advances in electronic marketing
,
(pp. 1-27)
.
2005
Persistent link: https://www.econbiz.de/10003167884
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