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Online retailing
Consumer behaviour
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Brand
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Brand image
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Brand love
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Brand management
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Brand perception
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China
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Emotional polarity
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Internet marketing
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Markenimage
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Online review
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Online-Marketing
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1127-1279
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Brand competence
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Brand warmth
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Breakthrough curve
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Cool and cuteness
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Decision making
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Dienstleistungsqualität
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Electronic Commerce
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Getreide
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Getreidemarkt
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Nan, Yafeng
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Journal of contemporary marketing science
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Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews
Baoku, Li
;
Nan, Yafeng
- In:
Journal of contemporary marketing science
6
(
2023
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10014422222
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