Narrow search
Showing 1 - 10 of 5,475
Cover Image
Personalization of the web interface
Wood, Natalie T. - 2002
Persistent link: https://www.econbiz.de/10002654954
Cover Image
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Cover Image
Retargeting und die Rolle des Online-Shopping-Momentums : Theoretische Fundierung und empirische Analyse
Kes, Isabelle - 2020 - 1st ed. 2020.
lauter werdendem Ruf nach fairerer, wirkungsbasierter Attribution über alle Marketing-Kanäle hinweg zielt die vorliegende … Digital Strategie und Daten Strategie in einer Beratung für datengetriebenes Marketing. Sie promovierte bei Prof. Dr. David M …
Persistent link: https://www.econbiz.de/10012403307
Cover Image
Retargeting und die Rolle des Online-Shopping-Momentums : theoretische Fundierung und empirische Analyse
Kes, Isabelle - 2020
Persistent link: https://www.econbiz.de/10012293067
Cover Image
Good practice guide on online advertising : protecting consumers in e-commerce
OECD - 2019
businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements …
Persistent link: https://www.econbiz.de/10012101300
Cover Image
Measuring the value of recommendation links on product demand
Kumar, Anuj; Hosanagar, Kartik - In: Information systems research : ISR 30 (2019) 3, pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Cover Image
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Electronic commerce research 17 (2017) 4, pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
Cover Image
The effect of online video advertising design on online shopping goals : an experiment based on gender (case study: DigiKala Company)
Moharrami, Morteza; Tahmasebi, Faramarz - In: International journal of internet marketing and … 13 (2019) 2, pp. 183-196
Persistent link: https://www.econbiz.de/10012105488
Cover Image
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah; Wu, Linwan - In: International journal of internet marketing and … 13 (2019) 1, pp. 73-95
Persistent link: https://www.econbiz.de/10012105502