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How is entrepreneurial marketing shaped by E-commerce technology : a case study of Chinese pure-play e-retailers
Hong, Yiwen; Sukanlaya Sawang; Yang, Hsiao-Pei - In: International journal of entrepreneurial behavior & research 30 (2024) 2/3, pp. 609-631
Persistent link: https://www.econbiz.de/10014489116
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Consumers' trust in digital marketing and their perceived experiences : evidence from Bangladesh
Islam, Mohammad Mominul; Hasan, Mostofa Mahmud; Abu … - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 26-54
Persistent link: https://www.econbiz.de/10015066815
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Internationalisation business strategy via e-commerce
Pereira, Leandro; Tovstolyak, Yuliya; Costa, Renato J. … - In: International journal of business and systems research … 17 (2023) 2, pp. 225-250
Persistent link: https://www.econbiz.de/10014234323
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The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: International journal of electronic trade 1 (2023) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
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Chinese gamblers' perceptions of e-marketing mix elements for online casinos
Sam, Kin Meng; Chatwin, Chris - In: The journal of gambling business and economics 9 (2015) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10011346852
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Factor analysis on marketing mix of online pharmacies : based on the online pharmacies in China
Su, Ling; Li, Ting; Hu, Yuanjia; Chen, Jinyan - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 2, pp. 93-101
Persistent link: https://www.econbiz.de/10009766204
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Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284
Persistent link: https://www.econbiz.de/10010470964