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Consumer response to promotions in the presence of surcharge: implications for online retailing
Chatterjee, Patrali - In: Journal of customer behaviour 9 (2010) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10003989247
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The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing; Lee, Jennifer J. - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
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"Deal of the day" : an analysis of subscriber purchase behavior
Boon, Edward; Pitt, Leyland F.; Ofek, Nir - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10011305981
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The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya; Fernanda, Maria - In: International journal of management & enterprise … 20 (2021) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
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Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad; Lambrecht, Anja; Bertini, Marco - In: Journal of marketing research : JMR 55 (2018) 6, pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
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Development of e-commerce : factors influencing online impulse shopping in China
Akram, Umair; Khan, Muhammad Kaleem; Peng, Hui; … - In: Journal of electronic commerce in organizations : the … 16 (2018) 2, pp. 29-47
Persistent link: https://www.econbiz.de/10011876914
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Online sales promotion in hedonic versus utilitarian product categories
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 9 (2018) 1, pp. 77-88
Persistent link: https://www.econbiz.de/10011849124
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The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image
Permatasari, Ratih Devita; Rohman, Fatchur; Sri Palupi … - 2022
Persistent link: https://www.econbiz.de/10013494053
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Factors affecting Gen Z customers' satisfaction with sales promotions of Vietnam e-commerce platforms
Dao Cam Thuy; Nguyen Thi Lien Huong; My, Dang Pham Y. - In: VNU journal of economics and business 2 (2022) 4, pp. 83-94
Persistent link: https://www.econbiz.de/10013499648
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PsyConversion® : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce
Spreer, Philipp - 2024
Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.
Persistent link: https://www.econbiz.de/10015051037