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Virtuelle Stimuli für Kundente...
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Online retailing
Relationship marketing
26,436
Beziehungsmarketing
25,761
Consumer behaviour
12,049
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12,022
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10,058
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5,672
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4,761
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4,442
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4,291
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4,144
Dienstleistungsqualität
4,132
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3,850
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3,849
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3,841
Electronic Commerce
3,592
Kraftfahrzeug
3,563
Motor vehicle
3,539
Utility
3,373
Social Web
3,334
Social web
3,331
Lieferantenmanagement
2,884
Supplier relationship management
2,883
USA
2,680
Virtuelle Realität
2,545
Online-Marketing
2,521
Markenimage
2,479
E-commerce
2,476
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2,450
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Heinemann, Gerrit
40
Kollmann, Tobias
8
Stüber, Eva
7
Bauer, Hans H.
6
Quach, Sara
6
Thaichon, Park
6
Baier, Daniel
5
Bang, Nguyen
5
Diehl, Sandra
5
Holland, Heinrich
5
Holsing, Christian
5
Kumar, Vikas
5
Olbrich, Rainer
5
Park, Jungkun
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Schultz, Carsten D.
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Weaven, Scott
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4
Barari, Mojtaba
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Breugelmans, Els
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Bruhn, Manfred
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Campo, Katia
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Carlson, Jamie
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Chung, Namho
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Gallino, Santiago
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Hellström, Daniel
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Helmers, Christian
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Krishnan, Pramila
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marketing-Börse GmbH
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Akademie für Technikfolgenabschätzung in Baden-Württemberg
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Colloque d'éthique économique <22., 2015, Aix-en-Provence>
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Friedrich-Schiller-Universität Jena
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Haufe-Lexware GmbH & Co. KG
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IGI Global
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International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
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1
Verlag Werner Hülsbusch
1
WHU - Otto Beisheim School of Management
1
ayway media GmbH
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Journal of retailing and consumer services
110
Journal of business research : JBR
51
SpringerLink / Bücher
36
International journal of electronic marketing and retailing : IJEMR
25
Electronic commerce research
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
International journal of internet marketing and advertising : IJIMA
21
International journal of business information systems : IJBIS
17
International journal of retail & distribution management
17
Journal of retailing
17
International journal of electronic commerce : IJEC
16
International journal of retail and distribution management
16
Journal of internet commerce
16
Lehrbuch
16
Springer eBook Collection
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Asia Pacific journal of marketing and logistics
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
The international review of retail, distribution and consumer research
14
International journal of electronic customer relationship management : IJECRM
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of e-business research : an official publication of the Information Resources Management Association
11
Journal of electronic commerce research : JECR
11
Journal of management information systems : JMIS
11
Gabler Edition Wissenschaft
10
The service industries journal
10
Cogent business & management
9
Electronic commerce research and applications
9
Information systems research : ISR
9
International journal of technology marketing : IJTMkt
9
Journal of strategic marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing intelligence & planning
9
International journal of hospitality management
8
International journal of production research
8
Technological forecasting & social change : an international journal
8
Edition Wissenschaft Apprimus
7
International journal of production economics
7
Psychology & marketing
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ECONIS (ZBW)
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1
Kundennutzen und Kundentreue : eine Untersuchung zum Treue-
Nutzen
aus Konsumentensicht
Klingenberg, Beate
-
2000
Persistent link: https://www.econbiz.de/10013427493
Saved in:
2
Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies
Nursiam, Suciwati
;
Handayani, Putu Wuri
;
Trisnaty, Ida …
- In:
International journal of business information systems : …
22
(
2016
)
4
,
pp. 397-421
Persistent link: https://www.econbiz.de/10011636583
Saved in:
3
Online experience as a lever of customer involvement in NPD : an exploratory analysis and a research agenda
Lamberti, Lucio
;
Noci, Giuliano
- In:
EuroMed journal of business
4
(
2009
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10003928397
Saved in:
4
Customer co-creation in B2C e-commerce : does it lead to better new products?
Pee, L. G.
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011527512
Saved in:
5
Involving online community customers in product innovation : the double-edged sword effect
Xie, Xuemei
;
Wang, Lijun
;
Zhang, Tao
- In:
Technovation : the international journal of …
123
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014478509
Saved in:
6
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
7
Fulfillment im Electronic Commerce : Gestaltungsansätze, Determinanten, Wirkungen
Köcher, Martin-Matthias
-
2006
-
1. Aufl
Persistent link: https://www.econbiz.de/10003335965
Saved in:
8
Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
9
Future Digital Business : wie Business Intelligence und Web Analytics Online-Marketing und Conversion verändern
Haberich, Ralf
(
ed.
)
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009784306
Saved in:
10
Die Konzeptualisierung und empirische Überprüfung des Vertrauenskonstrukts im Rahmen einer vergleichenden Studie zwischen internetbasiertem und traditionellem Handel
Bornemann, Daniel
-
2004
Persistent link: https://www.econbiz.de/10002157798
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