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Some things are just better rich : how social commerce feature richness affects consumers' buying intention via social factors
Friedrich, Thomas
;
Schlauderer, Sebastian
;
Overhage, Sven
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 159-180
Persistent link: https://www.econbiz.de/10012547999
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