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Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
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Energy efficiency of consideration sets and choices : the impact of label format
Elsen, Millie; Leenheer, Jorna - In: European journal of marketing 56 (2022) 8, pp. 2484-2505
Persistent link: https://www.econbiz.de/10013457361
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From high bar to uneven bars : the impact of information granularity in quality certification
Hui, Xiang; Liu, Zekun; Zhang, Weiqing - In: Management science : journal of the Institute for … 69 (2023) 10, pp. 6109-6127
Persistent link: https://www.econbiz.de/10014393048
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Quality certificates alleviate consumer aversion to sponsored search advertising
Hui, Xiang; Liu, Meng - 2022
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a natural experiment which eradicates a...
Persistent link: https://www.econbiz.de/10013342873
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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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Impact of online flow on brand experience and loyalty
Shim, Soo In; Forsythe, Sandra; Kwon, Wi-suk - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
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Creating online brand personality : the role of personal difference
Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
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Online behaviour of luxury fashion brand advocates
Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
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The online framing effect : the moderating role of warning, brand familiarity, and product type
Chen, Yi-Fen; Chang, Shi-Han - In: Electronic commerce research 16 (2016) 3, pp. 355-374
Persistent link: https://www.econbiz.de/10011556563