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Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els; Köhler, Clemens F.; Dellaert, … - In: Journal of retailing 88 (2012) 2, pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
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Consumer acceptance of recommendations by interactive decision Aids : the joint role of temporal distance and concrete versus abstract communications
Köhler, Clemens F.; Breugelmans, Els; Dellaert, … - In: Journal of management information systems : JMIS 27 (2010/11) 4, pp. 231-260
Persistent link: https://www.econbiz.de/10009127622
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The effects of shelf display on online grocery choices
Breugelmans, Els (contributor); Campo, Katia (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003633776
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Effectiveness of in-store displays in a virtual store environment
Breugelmans, Els; Campo, Katia - 2010
Persistent link: https://www.econbiz.de/10009502658
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Buying groceries in brick and click stores : category allocation decisions and the moderating effect of online buying experience
Campo, Katia; Breugelmans, Els - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 63-78
Persistent link: https://www.econbiz.de/10011373127
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The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina; Campo, Katia; Breugelmans, Els; Lamey, Lien - In: Journal of retailing 91 (2015) 2, pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
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A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?
Melis, Kristina; Campo, Katia; Lamey, Lien; Breugelmans, Els - In: Journal of retailing 92 (2016) 3, pp. 268-286
Persistent link: https://www.econbiz.de/10011566696
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Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia; Lamey, Lien; Breugelmans, Els; Melis, Kristina - In: Journal of retailing 97 (2021) 2, pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
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Can In-Store Displays Improve Category Sales and Brand Market Share in Online Stores? A Study on the Overall Effectiveness and Differences between Display Types in an Online FMCG C...
Breugelmans, Els - 2009
Our study investigates the overall effects of in-store displays (ISD) on category sales and brand market share in an online shopping context, and compares the differences in effectiveness between ISD types. Using data from an online grocer, we examine three online ISD types that match with...
Persistent link: https://www.econbiz.de/10012718364