The growing use of social media is changing the consumer buying behavior across countries and regions. However, consumers in a developing region like Rajasthan are generally described as risk reluctant and hence the impact of social media on consumer online buying behavior is a pertinent topic...

Today Consumers are playing an important role in online shopping. The increasing use of internet by the consumers in Saudi Arabia provides an emerging prospect for online retailers. If online retailers know the factors affecting consumers’ buying behaviour, then they can further develop their...

Objective – The growth of online retailers has increased competition in online business. This situation has forced online retailers to design web atmospherics more attractively. This empirical study examines how web atmospherics, namely, web color and product display, will influence visitor...

Worldwide business-to-consumer (B2C) sales will touch $1.92 trillion. Everyday companies are adopting newer communication and information technologies to maintain and enhance their performances. Attracting new customers is challenging task in this competitive environment, therefore retaining...

The aim of this study is to analyze the influence of retailer equity on shoppers’ intention to purchase private labels from shoppers’ standpoint in the Indian large retailing. We conceptualize retailer equity comprises four dimensions-retailer awareness, retailer associations, perceived...

Abstract This study examined the influence of interstitial advertising of online stores on the purchase decision of post- graduate students of University of Uyo. The study adopted the survey research design and the questionnaire served as data collection instrument. The major objective of the...

Traditional models of the economics of search suggest that as the material costs associated with searching for products and services are greatly reduced because of the Internet, consumers should search more extensively in online contexts. Recent empirical evidence strongly contradicts this...

Today, fast food industry is growing rapidly in India. It is getting adapted and also being upgraded according to Indian food requirements. Online food ordering apps and sites are developed in order to meet consumer's expectations. With the changing food preferences and habits of the people, it...

Selling products related to publisher activities is nothing new. But over recent years, the breadth, range, and scope of eCommerce opportunities available to publishers has expanded greatly.This report looks in-depth at those publishers harnessing eCommerce to great effect, including BuzzFeed,...

Despite the popular use of animated banner ads on websites, extant research on the effects of web animation has generated mixed results. We argue that it is critical to identify feature-level animation characteristics and examine their individual and combined effects on capturing online...