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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - 2024
1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...
Persistent link: https://www.econbiz.de/10015056760
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How to motivate digital natives to write online reviews
Smith, Katherine Taken - In: International journal of business and globalisation : IJBG 35 (2023) 4, pp. 506-517
Persistent link: https://www.econbiz.de/10015057554
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The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
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Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi; Duan, Wenjing - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
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Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia; Ribeiro, Lara - In: Journal of promotion management : JPM 20 (2014) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
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The features and effectiveness of Chinese language online recommendations
Ng, Raine; Prendergast, Gerard P.; Chang, Ludwig M. K. - In: Journal of international consumer marketing 33 (2021) 4, pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
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The impact of online consumer reviews on online sales : the case-based decision theory approach
Huang, M.; Pape, Andreas D. - In: Journal of consumer policy : consumer issues in law, … 43 (2020) 3, pp. 463-490
Persistent link: https://www.econbiz.de/10012296618
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Bragging about online purchases : comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
Chapa, Sindy; Korzenny, Felipe; Rodriguez-Mori, Howard - In: International journal of electronic marketing and … 8 (2017) 2, pp. 157-171
Persistent link: https://www.econbiz.de/10011796492
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Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia - In: International journal of technology marketing : IJTMkt 17 (2023) 2, pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
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Recommend or not : a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation
Kai Ding; Gong, Xi Yun; Huang, Tao; Choo, Wei Chong - In: European research on management and business economics 30 (2024) 1, pp. 1-18
In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...
Persistent link: https://www.econbiz.de/10014518860