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Customer experience : extracting topics from tweets
Mishra, Manit - In: International journal of market research 64 (2022) 3, pp. 334-353
Persistent link: https://www.econbiz.de/10013257987
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Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Seizov, Ognyan; Wulf, Alexander J. - In: Journal of international consumer marketing 33 (2021) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10012483608
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Consumers' concerns with how they are researched online
Moraes, Caroline - In: Business & professional ethics journal 36 (2017) 1, pp. 79-101
Persistent link: https://www.econbiz.de/10011687837
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How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.; Trang T. T. Dao; Phuong M. Pham; Yen H. Pham; … - In: Journal of internet commerce 23 (2024) 2, pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
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What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad; Akram, Umair; Rasool, Hassan; Yang, Xiaoyan - In: International journal of quality and service sciences 14 (2022) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
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The effects of online social identity signals on retailer demand
Babar, Yash; Mahdavi Adeli, Ali; Burtch, Gordon - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
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Decoding Digital Consumer Behavior : Bridging Theory and Practice
Pellegrino, Alfonso - 2024
Evolution of Marketing -- Digital Marketing: Overview and Evolutions -- Consumer Perceptions. How Digital Marketing has … -- Social Comparison, Problems of Digital Consumption and its Implications -- Humanistic and Sustainable Marketing. Marketing 4 … psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience …
Persistent link: https://www.econbiz.de/10014544836