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Online repatronage intention: an empirical study among Malaysian experienced online shoppers

Rezaei, Sajad; Amin, Muslim; Khairuzzaman Wan Ismail, Wan - In: International Journal of Retail & Distribution Management 42 (2014) 5, pp. 390-421

Purpose – Prior studies mostly investigate initial shopping intention in developed countries. The purpose of this paper is to sketch and determine the impact of perceived usefulness (PU), perceived ease of use (PEOU), perceived value (PV), trust (TRT), perceived risk (PR), privacy concern...

Persistent link: https://www.econbiz.de/10014804294