Generation Y (Gen Y) consumers in Bulgaria. Also called millenials and born between the mid-1970s and late 1990s, this generation … on a written survey of a sample consisting of 367 high school and university students in Bulgaria. The most important … convenience and better pricing, and their favorite category of internet purchases is "Apparel and Accessories." Bulgarian …

always connected to the internet and technology in every aspect of life. Young consumers prefer online shopping because of …

convenience sample of 202 respondents from Croatia. Significant differences in subscription model acceptance were observed across … model adoption in Croatia, although studies in other countries have indicated otherwise. This study also examined four …

research conducted in Poland, Croatia and Serbia where 454 young non-randomly selected respondents answered online survey …