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Evaluating the customer's attitude towards online shopping and the factors affecting it can assist the marketers and managers to plan appropriate strategies in order to make more profit. The main objective of this study is to enhance the understanding about customers' attitude towards online...
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-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a … natural experiment which eradicates a listing-level quality certificate for all listings because of a system glitch. Results …
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