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Batik Lasem Online Shops : a miraculous survival strategy in the post-pandemic era

Nursanti, Tinjung Desy; Wiyarti, Evy Steelyana - In: Selected Papers from the 10th International Conference …, (pp. 13-20). 2024

Persistent link: https://www.econbiz.de/10015063595

Customer experience : extracting topics from tweets

Mishra, Manit - In: International journal of market research 64 (2022) 3, pp. 334-353

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Promoting restaurants using social networks : still a lot of room for improvement

Sanchís Verdeguer, José Vicente; Peiró-Signes, Angel; … - In: International business and economics research journal 13 (2014) 7, pp. 1613-1618

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EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions

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Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy

Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242

The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...

Persistent link: https://www.econbiz.de/10010260193

The role of Facebook in online advertising

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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein

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Sentiment analysis of social commerce : a harbinger of online reputation management

Olaleye, Sunday Adewale; Sanusi, Ismaila Temitayo; … - In: International journal of electronic business 14 (2018) 2, pp. 85-102

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Online fashion shopping paradox : the role of customer reviews and facebook marketing

Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153

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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media

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