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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Predicting online product sales, via online reviews, sentiments, and promotion strategies : a big data architecture and neural network approach
Chong, Alain Yee Loong
;
Li, Boying
;
Ngai, Eric W. T.
; …
- In:
International journal of operations & production …
36
(
2016
)
4
,
pp. 358-383
Persistent link: https://www.econbiz.de/10011565365
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2
Predicting consumer product demands via Big Data : the roles of online promotional marketing and online reviews
Chong, Alain Yee Loong
;
Ch'ng, Eugene
;
Liu, Martin J.
; …
- In:
International journal of production research
55
(
2017
)
17/18
,
pp. 5142-5156
Persistent link: https://www.econbiz.de/10011723933
Saved in:
3
The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace
Chong, Alain Yee Loong
;
Lacka, Ewelina
;
Li, Boying
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 621-632
Persistent link: https://www.econbiz.de/10011872928
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