Information and communication technology (ICT) has contributed to global electronic commerce. In this study, researchers examine the effects of two types of ICT usage (Internet and wireless) on two types of e-commerce, namely, business-to-business (B2B) and business-to-consumer (B2C). Based on...

This paper investigates the implications of vertical integration with private labels in the marketplace model opposed to the classic wholesale model. Differently from classic retailers, on a marketplace firms set end-consumer prices and the intermediary collects fees. When introducing a...

The topic of consumer behavior in a social context is important due to its influence on the behaviors and attitudes of individuals. New online business models are adopting open innovation practices focused on improving their sales channels through their technological capacity. In this paper, we...