The shift in the shopping behavior towards online shopping, in particular, has encouraged many organizations to launch e-store businesses. Trust is considered to be the most crucial factor for the success of e-shopping. Customer's trust has generally been identified in terms of beliefs and...

The cognitive-experiential state is the active participation in events or activities, leading to the accumulation of knowledge or skill. In this study, four components of Cognitive experiential state namely skills, challenges, telepresence and speed of interactivity are taken into consideration...

Abstract: Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The proliferation of online group buying websites is changing marketing strategies and buyers' habits without a...