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Recommender systems are an integral part of the online retail environment. Prior research has focused largely on computational approaches to improving recommendation accuracy, and only recently researchers have started to study their behavioral implications and potential side effects. We used...
Persistent link: https://www.econbiz.de/10012954755
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Prior research has shown that online recommendations have a significant influence on consumers’ preference ratings and economic behavior. Specifically, biases induced by observing personalized system recommendations can lead to distortions in users’ self-reported preference ratings after...
Persistent link: https://www.econbiz.de/10014107703