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Brand equity : defining, measu...
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Online retailing
Consumer behaviour
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Konsumentenverhalten
80,338
Brand management
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Markenführung
17,225
Marketingmanagement
17,057
Marketing management
16,468
Theorie
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Theory
11,503
Brand image
11,159
Markenimage
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Customer satisfaction
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Social Web
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Social web
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Internet marketing
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5,878
Marketing
5,798
Online-Handel
5,700
Einzelhandel
4,642
Retail trade
4,578
Service quality
4,577
Dienstleistungsqualität
4,528
Werbewirkung
4,366
Advertising effects
4,313
Electronic Commerce
4,069
E-commerce
3,904
Advertising
3,813
Werbung
3,795
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Usman, Osly
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Dennis, Charles
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Ba, Sulin
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Baier, Daniel
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Dertwinkel-Kalt, Markus
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Campo, Katia
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Ghose, Anindya
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Richard, Marie-Odile
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Schramm-Klein, Hanna
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Tan, Yong
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Gesellschaft für Innovatives Marketing
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Gottlieb Duttweiler Institute
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Haufe-Lexware GmbH & Co. KG
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International Association for the Study of Insurance Economics
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International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
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Valdani Vicari & Associati
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Verlag Dr. Kovač
1
Verlag Werner Hülsbusch
1
WIK-Consult GmbH <Honnef>
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Journal of retailing and consumer services
336
Journal of business research : JBR
170
International journal of electronic marketing and retailing : IJEMR
96
Journal of internet commerce
87
Electronic commerce research
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Information systems research : ISR
58
International journal of internet marketing and advertising : IJIMA
57
Journal of retailing
57
International journal of retail & distribution management
55
The international review of retail, distribution and consumer research
52
Cogent business & management
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of electronic commerce research : JECR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of consumer studies
45
International journal of retail and distribution management
45
Asia Pacific journal of marketing and logistics
43
International journal of e-business research : an official publication of the Information Resources Management Association
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of hospitality management
42
International journal of electronic commerce : IJEC
40
International journal of business information systems : IJBIS
39
Psychology & marketing
37
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of management information systems : JMIS
35
Journal of fashion marketing and management
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Electronic commerce research and applications
26
Journal of international consumer marketing
26
Journal of the Academy of Marketing Science
25
International journal of electronic business : IJEB
24
Marketing intelligence & planning
24
Technological forecasting & social change : an international journal
24
Journal of marketing
23
Tourism management : research, policies, practice
22
Information systems and e-business management : ISeB
20
Journal of consumer behaviour
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
The journal of services marketing
20
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ECONIS (ZBW)
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
Saved in:
3
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
4
"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
5
The effect of influencer marketing on consumers' brand admiration and online purchase intentions : an emerging market perspective
Trivedi, Jay
;
Sama, Ramzan
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10012179619
Saved in:
6
What drives Generation Z to advocate for a brand online?
Mishra, Vivek
;
Das, Biswajit
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015065487
Saved in:
7
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
8
Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping
Aslam, Wajeeha
;
Ham, Marija
;
Farhat, Kashif
- In:
Management : journal of contemporary management issues
23
(
2018
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10012146994
Saved in:
9
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
10
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
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