Purpose: B2C e-commerce is growing worldwide, and a major concern regards its environmental sustainability. Some studies compared the environmental impact of the online and offline purchasing processes, considering the shopping made at one store at a time (e.g. a book bought in a physical store...

E-commerce represents an essential part of modern business, with a significant growth in recent years. Recent events, such as the COVID-19 pandemic, have led to a surge in online shopping and a rapid shift towards e-commerce, creating a new normal in the retail industry. To succeed in this...