Gumasing, Ma Janice J.; Prasetyo, Yogi Tri; Persada, … - In: Journal of open innovation : technology, market, and … 8 (2022) 2, pp. 1-26
This present research examines the behavioral intentions of Filipinos to use online grocery applications during the novel COVID-19 pandemic. The study proposes an integration of the health belief model (HBM) and the Unified Theory of Acceptance and Use of Technology (UTAUT2) to identify the...