Word of mouth (WOM) and observational learning (OL), as two types of social interaction, have been generally discussed by researchers. And both have a significant impact on consumer purchasing decisions. Online shopping has also begun in Indonesia, but consumers are not accustomed to shopping...

The purpose of this study is to analyze whether ease of use has a significant effect on customer satisfaction, to analyze whether trust has a significant effect on customer satisfaction, to analyze whether service quality has a significant effect on customer satisfaction, to analyze whether...

The purpose of this study was to analyze the relationship between E-Satisfaction, E-Word of Mouthand E-Trust on Repurchase Intention of Online Shop. The approach in the research used is a quantitativeapproach using PLS-SEM SmartPLS software as a data processing tool. In this study, the...