E-Commerce plays a vital role to theorize this concept. One area that has been profoundly affected by the internet revolution is e-commerce. The function of e-commerce is referred to as e-business, and the terms are once in a while used interchangeably. E-Commerce removes physical availability...

Today, the advancements of the Internet and new technologies have affected consumer behavior. This has led to the emergence of more and more channels which is causing consumers to change their purchasing habits. The omnichannel refers to retailers with a presence on both physical and digital...