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Enhancing electronic markets for industrial services by trust features

Bauer, Wolfgang; Dorn, Jürgen; Pryakhin, Ivan - In: New insights on trust in business-to-business …, (pp. 53-86). 2019

Persistent link: https://www.econbiz.de/10012405458

Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform

Yuan, Chunlin; Moon, Hakil; Wang, Shuman; Yu, Xiaolei; … - In: Industrial marketing management : the international … 92 (2021), pp. 101-110

Persistent link: https://www.econbiz.de/10012490947

The impacts of social trust on open and closed B2B e-commerce : a Europe-based study

Qu, Wen Guang; Pinsonneault, Alain; Tomiuk, Daniel; … - In: Information & management : the internat. journal of … 52 (2015) 2, pp. 151-159

Persistent link: https://www.econbiz.de/10010503292

Role of community trust in driving brand loyalty in large online B2B communities

Sethi, Amit Rakesh; Dash, Satyabhusan; Mishra, Abhishek; … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 256-272

Persistent link: https://www.econbiz.de/10014473031

How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry

Bongers, Franziska M.; Schumann, Jan Hendrik; Schmitz, … - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 150-166

Persistent link: https://www.econbiz.de/10012584524

The new digital sales enablers

Cantù, Chiara; Martinelli, Elisa Martina - In: Piccola impresa : rivista internazionale di studi e ricerche (2022) 3, pp. 22-42

Persistent link: https://www.econbiz.de/10014259153

B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade

Heinemann, Gerrit - 2023

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences...