This paper explores the determinants of the individual´s decision to perform cross-border e-commerce (CBeC). The European Union (EU) is especially interested in the promotion of CBeC because it is an important tool in its strategy to achieve the Digital Single Market in Europe. In this paper...

Digital technologies sometimes create digital divides. One of the remedies for certain divides in Europe is the creation of the Digital Single Market, of which e-commerce is one of the main elements. The focus of this work is e-commerce in Spain. The current study improves substantially on...

Realizing the full potential of online shopping requires careful identification of the factors affecting online consumer behaviour. In this paper we model empirically how socio-demographic variables, attitudes and beliefs towards Internet shopping affect both the decision and usage of the online...

Digital technologies sometimes create digital divides. One of the remedies for certain divides in Europe is the creation of the Digital Single Market, of which e-commerce is one of the main elements. The focus of this work is e-commerce in Spain. The current study improves substantially on...

This paper analyzes the factors that influence private e-commerce from the demand side in Spain. We use econometric models and a survey of 18,948 individuals for 2003, of which 5,273 are internet users. First, we analyze the determinants of the decision to purchase or not to purchase in the Web...