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The impact of cultural dimensions on online store loyalty

Dikčius, Vytautas; Adomavičiūtė-Sakalauskė, Karina; … - In: Journal of business economics and management 24 (2023) 3, pp. 576-593

Although online stores operate internationally for an already long time, the impact of cultural differences on them only recently gained interest. The aim of this study is to assess the impact of cultural dimensions on loyalty to online stores. It is based on a systematic analysis of 10 core...

Persistent link: https://www.econbiz.de/10014420397

Does culture affect consumer behaviour, when shopping on-line?

Alaoui, Adnane; Vianelli, Donata - In: Advances in National Brand and Private Label Marketing …, (pp. 105-113). 2018

Persistent link: https://www.econbiz.de/10013277463

The role of cultural values in social commerce adoption in the Arab world : an empirical study

Al Omoush, Khaled Saleh; Lucas Ancillo, Antonio de; … - In: Technological forecasting & social change : an … 176 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013342725

Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing

Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331

Persistent link: https://www.econbiz.de/10012106629

Omnichannel shopper segmentation in the fashion industry

Mosquera, Ana; Juaneda Ayensa, Emma; Olarte Pascual, … - In: Journal of promotion management : innovations in … 25 (2019) 5, pp. 681-699

Persistent link: https://www.econbiz.de/10012179057

Antecedents of value co-creation activities for online fashion brands

Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398

Persistent link: https://www.econbiz.de/10012313908

New dynamics of e-commerce on the retail industry : analysis of the purchase process of fashion and electronics products

Gonçalves, Rui; Dias, Catarina; Pereira, Leandro; … - In: International journal of economics and business … 27 (2024) 4, pp. 651-672

Persistent link: https://www.econbiz.de/10015063299

Technology influence on purchase intention with respect to luxury fashion

Soni, Soumya; Sharma, Bhuvanesh Kumar; Mishra, Sunil; … - In: International journal of Indian culture and business … 32 (2024) 1, pp. 98-113

Persistent link: https://www.econbiz.de/10015064676

Uncertainty avoidance and consumer cognitive innovativeness in e-commerce

Sohaib, Osama; Kang, Kyeong; Miliszewska, Iwona - In: Journal of global information management : an official … 27 (2019) 2, pp. 59-77

Persistent link: https://www.econbiz.de/10012017828

Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance

Guo, Bingxuan; Wang, Dian - In: Journal of marketing research 61 (2024) 1, pp. 92-109

Persistent link: https://www.econbiz.de/10014584170

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