Cover -- Contents -- Preface -- Acknowledgements -- Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing --...

From the authors of the bestselling Hack Proofing Your Network! Yahoo!, E-Bay, Amazon. Three of the most popular, well-established, and lavishly funded Web sites in existence, yet hackers managed to penetrate their security systems and cripple these and many other Web giants for almost 24 hours....

Intro -- PrestaShop 1.3 Beginner's Guide -- Table of Contents -- PrestaShop 1.3 Beginner's Guide -- Credits -- About the Author -- Acknowledgement -- About the Reviewers -- Preface -- Why PrestaShop? -- Simplicity and function -- Stability and progress -- It's cool! -- Open source and OSL are...

Prelims -- Preface -- Contents -- Table of Cases -- Table of Instruments -- 1 Introduction -- The Argument -- The Distinctive Nature of E-Commerce -- Defining 'Consumers', 'Producers' and the Notion of 'Critical Interests' -- Consumers' Critical Interests -- Producers' Critical Interests -- The...