provides evidence that internet access and speed, online security, and financial inclusiveness matter in facilitating internet …

In recent years we may observe the growing importance of the Internet in the lives of consumers. As the data from … Central Statistical Office (GUS) shows, in 2015 approximately 75.8% of Polish households had access to the Internet. The value … of e-commerce is estimated at PLN 27 billion. 54% of Internet users buy in Polish e-shops and 13% in foreign internet …

The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However …