This study was initiated with the aim is to examine the impact of a human trait – innovativeness along with the constructs of Technology Acceptance Model on the embracement of web as a shopping medium in Pakistan. A sample size of 252 Pakistani consumers who never shopped online before has...

Seeking information about a product has always remained the most important element before purchase a product. The drive behind this study is to look in detail at the mediums where consumers land up to seek information about a product on the World Wide Web. The most common sources a consumer can...

Pakistan is one of the developing country of south Asia with a growing trend of Internet users, which stretch over 20 million and half of them, are opt to do the virtual shopping. The ability of purchasing without leaving place is of great importance to many consumers. This paper focused on the...