Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876
With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...
