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A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour

Drennan, Todd; Lindh, Cecilia Thilenius; Dreifalt, Nathalie - In: Journal of customer behaviour 20 (2021) 4, pp. 275-299

Persistent link: https://www.econbiz.de/10014424100

Tired or inspired : a conceptual model for using regenerative Artificial Intelligence to create context, user, and time-aware individualized shopping guidance

Zwanka, Russell J.; Zondag, Marcel M. - In: Journal of international consumer marketing 36 (2024) 3, pp. 267-278

Persistent link: https://www.econbiz.de/10014575052

Country of origin and online promotion in cross-border e-business : a study of consumer behavior for quality management

Huo, Da; Hung, Ken; Wang, Haibo; Xu, Xiaolin - In: The International trade journal 32 (2018) 1/5, pp. 140-149

Persistent link: https://www.econbiz.de/10011976654

Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach

Brand, Benedikt; Baier, Daniel - In: International marketing review 39 (2022) 4, pp. 955-983

Persistent link: https://www.econbiz.de/10013396346

Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites

Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012200795

Biased sampling of early users and the direction of startup innovation

Cao, Ruiqing; Koning, Rembrand; Nanda, Ramana - 2020

Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's `beta testers' on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods to...

Persistent link: https://www.econbiz.de/10012511545

Biased Sampling of Early Users and the Direction of Startup Innovation

Cao, Ruiqing; Koning, Rembrand; Nanda, Ramana - 2022

Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's ‘beta testers’ on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods...

Persistent link: https://www.econbiz.de/10014241447

On self-selection biases in online product reviews

Hu, Nan; Pavlou, Paul A.; Zhang, Jie Jennifer - In: Management information systems : mis quarterly 41 (2017) 2, pp. 449-471

Persistent link: https://www.econbiz.de/10011689873

Product quality evaluation in physical stores versus online stores

Știr, Mihaela - In: Expert journal of marketing 6 (2018) 1, pp. 7-13

Persistent link: https://www.econbiz.de/10012199538

Factors influencing consumer perception towards online grocery shopping : a case of Kathmandu Valley

Jha, Kimee Kumari - In: Nepalese journal of finance : a publication of Uniglobe … 6 (2019) 2, pp. 56-67

Persistent link: https://www.econbiz.de/10014493997

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