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Online-Marketing
Marketingmanagement
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Marketing management
16,466
Produktentwicklung
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New product development
9,180
Theorie
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Theory
7,077
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2,722
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2,701
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2,605
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2,334
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2,012
Pricing strategy
2,007
Brand management
1,561
Markenführung
1,552
Unternehmenserfolg
1,510
Firm performance
1,500
Strategisches Management
1,488
Social Web
1,347
Social web
1,346
Internet marketing
1,327
SME
1,270
KMU
1,263
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1,186
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Chaffey, Dave
8
Karjaluoto, Heikki
6
Ozuem, Wilson
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6
Tåg, Joacim
6
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5
Bonatti, Alessandro
5
Frost, Raymond
5
Kampmann, Birgit
5
Ko, Eunju
5
Lewis, Gregory
5
Nazerzadeh, Hamid
5
Ratten, Vanessa
5
Ryan, Damian
5
Adeola, Ogechi
4
Cagé, Julia
4
Ceyp, Michael
4
Drees, Norbert
4
Dwivedi, Yogesh Kumar
4
Fritz, Wolfgang
4
Hajli, Nick
4
Kotler, Philip
4
Lepkowska-White, Elzbieta
4
Mero, Joel
4
Mutum, Dilip S.
4
Pelsmacker, Patrick de
4
Ruyter, Ko de
4
Strauss, Judy
4
Vrontis, Demetris
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3
Anber Abraheem Shlash Mohammad
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3
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3
Dennis, Charles
3
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3
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
Global Marketing Conference <2023, Seoul>
1
Goethe-Universität Frankfurt am Main
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Telecommunications Society
1
MITP Verlags-GmbH & Co. KG
1
Palgrave Macmillan <Firma>
1
Rheinwerk Verlag
1
Special Libraries Association
1
Springer International Publishing
1
Universität Bremen
1
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Journal of business research : JBR
32
International journal of internet marketing and advertising : IJIMA
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing communications
14
Journal of strategic marketing
14
Springer eBook Collection
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of advertising : the review of marketing communications
11
Journal of the Academy of Marketing Science
11
Marketing intelligence & planning
11
The journal of business & industrial marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
SpringerLink / Bücher
10
Journal of internet commerce
9
Journal of retailing and consumer services
9
European research studies
8
Journal of marketing
8
Journal of marketing management : MM
8
Premier reference source
8
Information systems research : ISR
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of business information systems : IJBIS
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of technology marketing : IJTMkt
6
Journal of advertising research
6
Journal of promotion management : JPM
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Business horizons
5
Cogent business & management
5
Developing digital marketing : relationship perspectives
5
Erfurter Hefte zum angewandten Marketing
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of marketing analytics : JMA
5
Journal of marketing education : JME
5
Marketing i menedžment innovacij : m&mi
5
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ECONIS (ZBW)
1,364
EconStor
4
USB Cologne (EcoSocSci)
1
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1
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
2
Content Marketing Strategie entlang der Customer Journey
Birk, Sarah
-
2020
Persistent link: https://www.econbiz.de/10012650290
Saved in:
3
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
4
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
5
Social capacitance : leveraging absorptive capacity in the age of social media
Arora, Anshu
;
Sivakumar, K.
;
Pavlou, Paul A.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 342-356
Persistent link: https://www.econbiz.de/10012493877
Saved in:
6
Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
Saved in:
7
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
8
Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar
;
Oghazi, Pejvak
;
Parida, Vinit
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
Saved in:
9
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
10
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
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