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User-generated content and its impact on branding : how users and communities create and manage brands in Social Media
Dennhardt, Severin - 2014
Persistent link: https://www.econbiz.de/10010194235
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Online-Marketing-Strategien : Konzeption, Technologien, Prozesse, Recht
Conrady, Roland (ed.); Jaspersen, Thomas (contributor);  … - 2002
Persistent link: https://www.econbiz.de/10001625343
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E-Commerce : elf Siegerstrategien für den Hyperwettbewerb ; [Erfolgspotentiale sichern, die Konkurrenz hinter sich lassen, dauerhaft Gewinne erzielen]
Judson, Bruce; Kelly, Kate - 2000 - 2. Aufl.
Persistent link: https://www.econbiz.de/10001460440
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Die E-Commerce Studie : richtungsweisende Marktdaten, Praxiserfahrungen, Leitlinien für die strategische Umsetzung
Gareis, Karsten; Korte, Werner B.; Deutsch, Markus - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014009606
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The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten - In: Handbook of research on integrating social media into …, (pp. 73-87). 2015
Persistent link: https://www.econbiz.de/10011294616
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Co-creating brand value through social commerce
Wang, Yichuan; Hajli, Nick - In: Handbook of research on integrating social media into …, (pp. 17-34). 2015
Persistent link: https://www.econbiz.de/10011294623
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Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian - In: Journal of advertising research 53 (2013) 4, pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
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Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian - 2016
Persistent link: https://www.econbiz.de/10011635359
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Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek; McDonald, Robert E. - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 373-386
Persistent link: https://www.econbiz.de/10012483474