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Online-Marketing
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Electronic commerce research
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon
;
Chow, T. Edwin
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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2
A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services
Suh, Taewon
;
Kang, Seok
;
Kemp, Elyria A.
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 361-379
Persistent link: https://www.econbiz.de/10012224098
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3
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
4
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
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