//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
All Reviews are Not Created Eq...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Electronic Commerce
23,602
E-commerce
20,633
Online-Handel
5,425
Online retailing
5,424
Internet
5,257
Consumer behaviour
3,834
Konsumentenverhalten
3,734
Internet marketing
2,165
Digitalisierung
1,941
Social Web
1,928
Social web
1,928
Deutschland
1,920
Germany
1,801
Digitization
1,798
Theorie
1,775
Theory
1,771
Relationship marketing
1,750
Beziehungsmarketing
1,735
Welt
1,565
World
1,563
Digitale Plattform
1,542
Digital platform
1,540
Informationstechnik
1,519
Information technology
1,428
Electronic commerce
1,239
Einzelhandel
1,216
Lieferantenmanagement
1,202
Supplier relationship management
1,202
Retail trade
1,170
Personalization
1,168
Personalisierung
1,167
USA
1,074
United States
1,028
Geschäftsmodell
994
Business model
965
KMU
964
SME
964
Vertrauen
918
Website
911
more ...
less ...
Online availability
All
Undetermined
933
Free
406
Type of publication
All
Article
1,479
Book / Working Paper
684
Journal
11
Type of publication (narrower categories)
All
Article in journal
1,327
Aufsatz in Zeitschrift
1,327
Aufsatz im Buch
148
Book section
148
Graue Literatur
97
Non-commercial literature
97
Arbeitspapier
72
Working Paper
72
Collection of articles of several authors
51
Sammelwerk
51
Aufsatzsammlung
50
Ratgeber
43
Guidebook
42
Lehrbuch
38
Hochschulschrift
32
Textbook
28
Conference paper
25
Konferenzbeitrag
25
Thesis
19
Case study
12
Fallstudie
12
Glossar enthalten
12
Glossary included
12
Konferenzschrift
10
Handbook
9
Handbuch
9
Bibliografie enthalten
8
Bibliography included
8
Bibliografie
4
Reprint
3
Accompanied by computer file
2
Advisory report
2
Amtsdruckschrift
2
Conference proceedings
2
Elektronischer Datenträger als Beilage
2
Fallstudiensammlung
2
Government document
2
Gutachten
2
Mehrbändiges Werk
2
Multi-volume publication
2
more ...
less ...
Language
All
English
1,965
German
208
Russian
2
Spanish
2
Slovak
1
Author
All
Lammenett, Erwin
16
Kollmann, Tobias
14
Fritz, Wolfgang
9
Law, Chun Hung Roberts
9
Chaffey, Dave
8
Dwivedi, Yogesh Kumar
7
Lambrecht, Anja
7
Wirtz, Bernd W.
7
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Ghose, Anindya
6
Goldfarb, Avi
6
Martínez-López, Francisco J.
6
Olbrich, Rainer
6
Qiu, Liangfei
6
Ratten, Vanessa
6
Russo, Antonio
6
Schultz, Carsten D.
6
Schumann, Jan Hendrik
6
Strauss, Judy
6
Theobald, Elke
6
Ahuja, Vandana
5
Alleman, James H.
5
Dinerstein, Michael
5
Einav, Liran
5
Guo, Xiaolong
5
Heinemann, Gerrit
5
Levin, Jonathan
5
Lobel Trong Thuy Tran
5
Sundaresan, Neel
5
Tan, Yong
5
Thaichon, Park
5
Viswanathan, Siva
5
Akram, Umair
4
Bergemann, Dirk
4
Bourreau, Marc
4
Dennis, Charles
4
Duan, Wenjing
4
Duch-Brown, Néstor
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
11
IGI Global
8
National Bureau of Economic Research
4
Bundesverband Digitale Wirtschaft
2
NetLibrary, Inc
2
OECD
2
Rheinwerk Verlag
2
Springer Gabler <Firma>
2
Springer-Verlag GmbH
2
Wiley-VCH
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bramann - Verlag und Beratung
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Fachverlag
1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Duncker & Humblot
1
Edward Elgar Publishing
1
European Travel Commission
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungsgruppe Konsum und Verhalten
1
Galileo Press
1
Haufe-Lexware GmbH & Co. KG
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
Information Resources Management Association
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Digital Economy <2., 2017, Sidi Bou Said>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Scientific-Practical Conference <2022, Online>
1
MITP Verlags-GmbH & Co. KG
1
Monopolkommission
1
Münsteraner Führungsgespräch <36, 1999, Münster (Westf)>
1
Organisation for Economic Co-operation and Development
1
Philipps-Universität Marburg
1
RWTH Aachen
1
Simmons & Simmons <London>
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
46
Journal of business research : JBR
40
International journal of electronic marketing and retailing : IJEMR
34
Journal of management information systems : JMIS
32
International journal of internet marketing and advertising : IJIMA
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
SpringerLink / Bücher
23
Electronic commerce research
20
Information systems research : ISR
20
International journal of hospitality management
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of internet commerce
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of contemporary hospitality management
13
Journal of electronic commerce research : JECR
12
Journal of travel and tourism marketing
12
Lehrbuch
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Technological forecasting & social change : an international journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
CESifo working papers
10
International journal of retail & distribution management
10
Journal of hospitality marketing & management
10
Springer eBook Collection
10
Electronic commerce research and applications
9
Electronic markets : EM ; the international journal of electronic commerce and business media
9
International journal of electronic business
9
International journal of electronic customer relationship management : IJECRM
9
Journal of organizational computing and electronic commerce
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Management information systems : mis quarterly
9
Marketing science
9
Cogent business & management
8
Discussion papers / CEPR
8
more ...
less ...
Source
All
ECONIS (ZBW)
2,170
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
2,174
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
Järveläinen, Jonna
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010127961
Saved in:
2
Competing for recommendations : the strategic impact of personalized product recommendations in online marketplaces
Zhou, Bo
;
Zou, Tianxin
- In:
Marketing science
42
(
2023
)
2
,
pp. 360-376
Persistent link: https://www.econbiz.de/10014317107
Saved in:
3
Transparente mobile Empfehlungssysteme : Gestaltung und Einfluss auf die Kundenbindung mobiler Dienste
Radmacher, Mike
-
2010
Persistent link: https://www.econbiz.de/10003957365
Saved in:
4
Analysing the interrelationship between online reviews and sales : the role of review length and sentiment index in electronic markets
Aggarwal, Anu Gupta
;
Aakash
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10012512662
Saved in:
5
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
6
Informative role of recommender systems in electronic marketplaces : a boon or a vane for competing sellers
Li, Lusi
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
MIS quarterly
44
(
2020
)
4
,
pp. 1957-1985
Persistent link: https://www.econbiz.de/10012404011
Saved in:
7
"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
Saved in:
8
Online-Shopping: Kaufentscheidungen gezielt steuern
Mühling, Thorsten
- In:
Wissensmanagement : das Magazin für Digitalisierung, …
10
(
2008
)
8
,
pp. 16-17
Persistent link: https://www.econbiz.de/10003776381
Saved in:
9
Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
Saved in:
10
The effect of online review configurations, prices, and personality on online purchase decisions : a study of online review profiles on eBay
Chou, Shih Yung
;
Picazo-Vela, Sergio
;
Pearson, John M.
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 131-153
Persistent link: https://www.econbiz.de/10010248475
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->