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How online reviews interact with a firm's free version strategy
Cao, Huanhuan; Jiang, Jinhu; Geng, Xianjun - In: Information & management : the internat. journal of … 59 (2022) 6, pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
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Online review manipulation by asymmetrical firms : is a firm's manipulation of online reviews always detrimental to its competitor?
Cao, Huanhuan - In: Information & management : the internat. journal of … 57 (2020) 6, pp. 1-16
Persistent link: https://www.econbiz.de/10012293441
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Understanding Chinese users' preference for domestic over foreign internet services
Oh, Lih-bin; Zhang, Yao - In: Journal of international consumer marketing 22 (2010) 3, pp. 227-243
Persistent link: https://www.econbiz.de/10003995594
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Assessing multi-channel consumers' convenience expectations of online order/in-store pickup service
Ma, Hao; Su, Yong; Oh, Lih-Bin - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 146-159
Persistent link: https://www.econbiz.de/10011282862
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Differential impact of web and mobile interactivity on e-retailers' performance
Gu, Rui; Oh, Lih-bin; Wang, KanLiang - In: Journal of organizational computing and electronic commerce 23 (2013) 4, pp. 325-349
Persistent link: https://www.econbiz.de/10010232536
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Developing user loyalty for social networking sites : a relational perspective
Gu, Rui; Oh, Lih-Bin; Wang, KanLiang - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011452162
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Why users share marketer-generated contents on social broadcasting Web sites : a cognitive-affective involvement perspective
Li, Yuhao; Oh, Lih-Bin; Wang, KanLiang - In: Journal of organizational computing and electronic commerce 27 (2017) 4, pp. 342-373
Persistent link: https://www.econbiz.de/10011762613
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When online reviews meet sales volume information : is more or accurate information always better?
Liu, Yang; Feng, Juan; Liao, Xiuwu - In: Information systems research : ISR 28 (2017) 4, pp. 723-743
Persistent link: https://www.econbiz.de/10011791205
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Do you recognize its brand? : the effectiveness of online in-stream video advertisements
Li, Hao; Lo, Hui-Yi - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 208-218
Persistent link: https://www.econbiz.de/10011313251