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Online-Marketing
Consumer behaviour
53
Konsumentenverhalten
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Relationship marketing
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Beziehungsmarketing
29
Professional sports
29
Profisport
29
Sportmarketing
28
Sports marketing
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Sports
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Sport organization
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Sportorganisation
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Fußball
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Markenführung
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Brand image
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Markenimage
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Brand
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Markenartikel
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Customer satisfaction
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Innovation
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Kundenzufriedenheit
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Personality psychology
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Persönlichkeitspsychologie
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Corporate social responsibility
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Customer integration
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Kundenintegration
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Corporate Social Responsibility
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Management
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Social Web
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Social web
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Internet marketing
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Marketing
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Johnson, Lester W.
4
Leckie, Civilai
4
Nyadzayo, Munyaradzi
2
Calder, Bobby J.
1
Dessart, Laurence
1
Dwivedi, Abhishek
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Karg, Adam
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Malthouse, Edward C.
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Marbach, Julia
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Maslowska, Ewa
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Morgan-Thomas, Anna
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Nunan, Daniel
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Nyadzayo, Munyaradzi W.
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Raquel, Cristiana
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Asia Pacific journal of marketing and logistics
1
Journal of marketing management : MM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
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2
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
3
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
4
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
5
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
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