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Online banking adoption : we s...
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Online-Marketing
Consumer behaviour
82,129
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79,648
Digitalisierung
16,024
Digitization
13,700
Innovationsdiffusion
12,756
Innovation diffusion
12,509
Theorie
12,393
Theory
12,163
Relationship marketing
9,257
Beziehungsmarketing
9,221
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7,573
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7,524
Brand image
6,649
Markenimage
6,603
Deutschland
6,310
Social Web
6,248
Social web
6,244
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6,176
Electronic Commerce
5,970
United States
5,909
Online-Handel
5,873
Online retailing
5,858
Germany
5,840
Customer satisfaction
5,822
E-commerce
5,793
Innovation
5,780
Kundenzufriedenheit
5,657
Internet marketing
4,898
Service quality
4,656
Dienstleistungsqualität
4,609
Innovation adoption
4,493
Innovationsakzeptanz
4,442
Einzelhandel
4,320
Technischer Fortschritt
4,317
Brand
4,281
Retail trade
4,273
Markenartikel
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4,199
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10
Jerath, Kinshuk
10
Pauwels, Koen
10
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Rita, Paulo
10
Tucker, Catherine
10
Urban, Glen L.
10
Wilbur, Kenneth C.
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Akram, Umair
9
Bonatti, Alessandro
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Rahman, Zillur
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Sreejesh, S.
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Ahuja, Vandana
7
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
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7
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7
Choi, Yung Kyun
7
Dens, Nathalie
7
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7
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7
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7
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Haufe-Lexware GmbH & Co. KG
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National Bureau of Economic Research
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Universität Mannheim
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RWTH Aachen
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Wiley-VCH
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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AMA Winter Academic Conference <2024, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Association of National Advertisers
1
Campus Verlag
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Global Marketing Conference <2023, Seoul>
1
Goethe-Universität Frankfurt am Main
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
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Journal of business research : JBR
206
Journal of retailing and consumer services
150
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
International journal of advertising : the review of marketing communications
79
Journal of marketing communications
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of promotion management : innovations in planning and applied research
56
International journal of hospitality management
53
Journal of internet commerce
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of electronic marketing and retailing : IJEMR
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
46
Cogent business & management
44
Electronic commerce research
38
Information systems research : ISR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of technology marketing : IJTMkt
31
Journal of marketing
31
Technological forecasting & social change : an international journal
31
Journal of advertising research
30
The journal of brand management : an international journal
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of electronic commerce research : JECR
29
Journal of promotion management : JPM
29
International journal of contemporary hospitality management
28
Journal of management information systems : JMIS
28
Tourism management : research, policies, practice
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
Asia Pacific journal of marketing and logistics
26
International journal of e-business research : an official publication of the Information Resources Management Association
26
Marketing intelligence & planning
26
Psychology & marketing
26
Journal of the Academy of Marketing Science
25
Journal of hospitality marketing & management
24
Springer eBook Collection
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
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ECONIS (ZBW)
4,920
EconStor
4
USB Cologne (EcoSocSci)
2
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1
Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking
Basoeki, Jonathan Bagus Pradhana
;
Agus, Anna Amalyah
- In:
The South East Asian journal of management
17
(
2023
)
2
,
pp. 50-73
Persistent link: https://www.econbiz.de/10014429032
Saved in:
2
A digital cohort analysis of consumers' mobile banking app experience
Sharma, Neeru
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465708
Saved in:
3
Stages in the development of consumers' online trust as mediating variable in online banking system : a proposed model
Chiu, Candy Lim
;
Chiu, Jason Lim
;
Mansumitrchai, Somkiat
- In:
International journal of electronic finance : IJEF
9
(
2016/2019
)
3
,
pp. 170-201
Persistent link: https://www.econbiz.de/10012050808
Saved in:
4
An empirical segmentation of users of mobile banking apps
Alavi, Shirin
;
Ahuja, Vandana
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
Saved in:
5
Exploring the antecedents of internalization, identification, and compliance social influence for mobile banking adoption
Alenizi, Abdulrahman Saqer
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2644-2667
Persistent link: https://www.econbiz.de/10014428696
Saved in:
6
Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif
;
Billah, Usamah Iyyaz
- In:
The Lahore journal of business
10
(
2022
)
2
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014280614
Saved in:
7
Digital and new age consumer's (GEN Y) : a study among college students of Delhi NCR
Kapoor, Anuj Pal
;
Vij, Madhu
- In:
Journal of commerce & business studies
4
(
2017
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10012654688
Saved in:
8
Digital museums anyone? : consumer perceptions for digital cultural consumption in a developing country
Billore, Soniya
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014315700
Saved in:
9
The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias
;
Maass, Wolfgang
;
Fleisch, Elgar
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
Saved in:
10
Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Information systems and e-business management : ISeB
12
(
2014
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
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