We review the burgeoning literature on the economics of social media, which has become ubiquitous in the modern economy … and fundamentally changed how people interact. We first define social media platforms and isolate the features that … distinguish them from traditional media and other digital platforms. We then synthesize the main lessons from the empirical …

Internet and social media usage. Instead of merely surveying the various impacts of the Internet, we examine the methods … natural or quasi-experiments for identifying the causal impact of high-speed Internet or specific social media. This … undertaking allows us to highlight the key empirical challenges in the field of Internet and social media economics while …

We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …-tuned tailoring and targeting of ads based on individual user characteristics are common features on many Internet media and social …

Technology and consumer behavior are changing supply and demand for mass media. Digitization has increased consumer … control over media content and advertising, with implications for advertising avoidance, advertising targeting and … personalization, competition among media platforms, and media market outcomes. In addition, consumers increasingly use a “second …

effects could be observed, however, in the direction to traditional media platforms instead of internet display advertising … complementation effects between internet and newspaper advertising. It was argued that retail advertising, in particular, may offer a … advertising spending data for newspaper and internet display advertising of 13 different industries in the U.S. from 2001-2010. We …

During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we … comparatively more than larger firms. Radio and the internet display an opposite pattern, whereas are larger firms increasing their … function for different subsets of the sample. We find that media segments are (loose) substitutes, in that the estimated cross …

We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …-tuned tailoring and targeting of ads based on individual user characteristics are common features on many Internet media and social …

The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic … Internet content has generally remained the same: zero. Because no transaction records the "purchase" of this content, its … value is not reflected in measured growth and productivity. To capture the contribution of the "free" Internet, we model the …