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We review the burgeoning literature on the economics of social media, which has become ubiquitous in the modern economy … and fundamentally changed how people interact. We first define social media platforms and isolate the features that … distinguish them from traditional media and other digital platforms. We then synthesize the main lessons from the empirical …
Persistent link: https://www.econbiz.de/10014469150
Internet and social media usage. Instead of merely surveying the various impacts of the Internet, we examine the methods … natural or quasi-experiments for identifying the causal impact of high-speed Internet or specific social media. This … undertaking allows us to highlight the key empirical challenges in the field of Internet and social media economics while …
Persistent link: https://www.econbiz.de/10014454429
We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …-tuned tailoring and targeting of ads based on individual user characteristics are common features on many Internet media and social …
Persistent link: https://www.econbiz.de/10014025243
Technology and consumer behavior are changing supply and demand for mass media. Digitization has increased consumer … control over media content and advertising, with implications for advertising avoidance, advertising targeting and … personalization, competition among media platforms, and media market outcomes. In addition, consumers increasingly use a “second …
Persistent link: https://www.econbiz.de/10014025248
effects could be observed, however, in the direction to traditional media platforms instead of internet display advertising … complementation effects between internet and newspaper advertising. It was argued that retail advertising, in particular, may offer a … advertising spending data for newspaper and internet display advertising of 13 different industries in the U.S. from 2001-2010. We …
Persistent link: https://www.econbiz.de/10013113423
During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we … comparatively more than larger firms. Radio and the internet display an opposite pattern, whereas are larger firms increasing their … function for different subsets of the sample. We find that media segments are (loose) substitutes, in that the estimated cross …
Persistent link: https://www.econbiz.de/10010209840
We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …-tuned tailoring and targeting of ads based on individual user characteristics are common features on many Internet media and social …
Persistent link: https://www.econbiz.de/10011491371
Does watching more pirated streaming video mean spending less time watching non-pirated streaming video? This study measures whether, and how much, time spent watching pirated video crowds out time spent on streaming video apps. While prior studies have estimated the impact of piracy on sales...
Persistent link: https://www.econbiz.de/10014102135
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic … Internet content has generally remained the same: zero. Because no transaction records the "purchase" of this content, its … value is not reflected in measured growth and productivity. To capture the contribution of the "free" Internet, we model the …
Persistent link: https://www.econbiz.de/10011891856
Online copyright enforcement, in the form of either direct action against the supply-side (via website shutdowns) or the demand-side (via individual lawsuits against users), has not been very effective in reducing piracy. Regulators have therefore put forward the so called "follow the money"...
Persistent link: https://www.econbiz.de/10011777958