Aridor, Guy; Jiménez Durán, Rafael; Levy, Ro'ee; … - 2024
We review the burgeoning literature on the economics of social media, which has become ubiquitous in the modern economy … and fundamentally changed how people interact. We first define social media platforms and isolate the features that … distinguish them from traditional media and other digital platforms. We then synthesize the main lessons from the empirical …