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Online-Marketing
Türkei
20,819
Brand management
17,522
Markenführung
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Turkey
16,391
Consumer behaviour
8,352
Konsumentenverhalten
8,273
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7,425
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7,340
Brand
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5,290
Corporate reputation
4,958
Firmenimage
4,875
Flüchtlinge
4,281
Refugees
4,178
Deutschland
2,959
Relationship marketing
2,860
Beziehungsmarketing
2,857
Politische Kommunikation
2,787
Political communication
2,678
Germany
2,572
Markenpolitik
2,196
Social Web
2,097
Social web
2,094
Syrien
2,046
Theorie
2,027
Theory
1,997
Geldpolitik
1,978
EU-Staaten
1,966
Monetary policy
1,925
EU countries
1,916
Internet marketing
1,718
USA
1,713
United States
1,646
Schätzung
1,583
Marketingmanagement
1,573
Marketing management
1,565
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1,539
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25
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Collection of articles of several authors
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Sammelwerk
24
Case study
21
Fallstudie
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17
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17
Thesis
16
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14
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Guidebook
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Ratgeber
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10
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4
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English
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German
118
Polish
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Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Kreutzer, Ralf T.
7
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Martínez-López, Francisco J.
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Burmann, Christoph
5
Dou, Wenyu
5
Filieri, Raffaele
5
Guzman, Francisco
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kunkel, Thilo
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sreejesh, S.
5
Teichmann, Julia
5
Ashraf, Sarfraz
4
Bachmann, Ruediger
4
Chakraborty, Uttam
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dwivedi, Yogesh Kumar
4
Ehrlich, Gabriel
4
Fatma, Mobin
4
Fernandes, Teresa
4
Gensler, Sonja
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Ibrahim, Blend
4
Kim, Hye-yŏng
4
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
6
American Marketing Association
2
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
Peter Lang GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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Conference on Digital Transformation in Business <2019, Istanbul>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
EBS Business School
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <18, 2014, Berlin>
1
Projekt Verlag
1
Springer International Publishing
1
Universität Bremen
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
86
International journal of internet marketing and advertising : IJIMA
50
The journal of product & brand management
47
Journal of retailing and consumer services
39
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
28
Journal of marketing communications
27
SpringerLink / Bücher
21
Journal of promotion management : JPM
18
Business horizons
17
Marketing intelligence & planning
17
Journal of internet commerce
16
Cogent business & management
15
Tourism management : research, policies, practice
15
Journal of advertising research
14
International journal of electronic marketing and retailing : IJEMR
13
Innovatives Markenmanagement
12
Journal of marketing management : MM
12
Springer eBook Collection
12
European journal of marketing : EJM
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Psychology & marketing
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of technology marketing : IJTMkt
10
Journal of fashion marketing and management
10
Journal of strategic marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Research
9
International journal of consumer studies
8
Journal of vacation marketing : an international journal
8
Young consumers : insight and ideas for responsible marketers
8
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Source
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ECONIS (ZBW)
1,734
EconStor
6
RePEc
1
USB Cologne (EcoSocSci)
1
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1
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10
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1,742
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1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
2
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
3
Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
Saved in:
4
Communicating corporate brands through social media : an exploratory study
Vernuccio, Maria
- In:
International journal of business communication : IJBC …
51
(
2014
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10010378782
Saved in:
5
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
6
Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry
;
Okoe, Abednego Feehi
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
Saved in:
7
Creating brand image profile by social media analysis
Sabuncu, İbrahim
;
Edeş, Berivan
;
Sıtkıbütün, Doruk
; …
- In:
Emerging Markets Journal : EMAJ
11
(
2021
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10012805310
Saved in:
8
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
9
Improving university reputation through academic digital
branding
Del Pino, Ariana Daniela
(
ed.
);
Lloret Romero, Nuria
(
ed.
)
-
2021
"This book explores digital
branding
and its role in establishing the reputation of academic institutions and programs"-- …
Persistent link: https://www.econbiz.de/10012395014
Saved in:
10
Comparing blogs with print ads for corporate
branding
: the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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