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Online-Marketing
Consumer behaviour
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Einzelhandel
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Retail trade
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Beziehungsmarketing
8
Distribution channel
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Online retailing
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Online-Handel
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Vertriebsweg
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Electronic Commerce
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Brand management
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Firm performance
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International market entry
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Internationaler Markteintritt
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KMU
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Markenführung
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Markenimage
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Multichannel retailing
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Offline loyalty
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Online loyalty
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SME
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Spain
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Unternehmenserfolg
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Confidence
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Dynamic capabilities
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Fashion
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Innovation
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Innovation management
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Innovationsmanagement
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Retailing
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Frasquet Deltoro, Marta
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Mollá Descals, Alejandro
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Miquel, Maria-José
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Ruiz-Molina, María-Eugenia
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Ventre, Iván
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International journal of retail & distribution management
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
2
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
3
Drivers of social commerce usage : a multi-group analysis comparing Facebook and Instagram
Ventre, Iván
;
Mollá Descals, Alejandro
;
Frasquet …
- In:
Economic research
34
(
2021
)
1,1
,
pp. 570-589
Persistent link: https://www.econbiz.de/10013341660
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