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Online-Marketing
Consumer behaviour
82,091
Konsumentenverhalten
79,610
Emotion
10,573
Theorie
9,784
Theory
9,603
Relationship marketing
9,281
Beziehungsmarketing
9,252
Brand management
7,696
Markenführung
7,654
Brand image
6,756
Markenimage
6,719
Customer satisfaction
6,083
Kundenzufriedenheit
5,927
Kulturelle Identität
5,919
Social Web
5,853
Social web
5,850
Online-Handel
5,686
Online retailing
5,675
USA
5,634
Cultural identity
5,366
United States
5,245
Internet marketing
5,152
Viral marketing
4,818
Virales Marketing
4,798
Service quality
4,717
Dienstleistungsqualität
4,672
Deutschland
4,551
Brand
4,309
Markenartikel
4,296
Germany
4,210
Einzelhandel
4,169
Retail trade
4,130
Experiment
3,923
Werbewirkung
3,858
Advertising effects
3,817
Electronic Commerce
3,730
E-commerce
3,614
Verbraucherverhalten
3,575
Advertising
3,198
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844
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German
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Dwivedi, Yogesh Kumar
16
Law, Chun Hung Roberts
16
Filieri, Raffaele
14
Ghose, Anindya
13
Ko, Eunju
12
Rita, Paulo
12
Choi, Yung Kyun
11
Okumus, Fevzi
11
Hollebeek, Linda D.
10
Loureiro, Sandra Maria Correia
10
Pauwels, Koen
10
Pelsmacker, Patrick de
10
Schweidel, David A.
10
Seo, Yuri
10
Urban, Glen L.
10
Yoon, Sukki
10
Akram, Umair
9
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jerath, Kinshuk
9
Kannan, P. K.
9
Mariani, Marcello M.
9
Reijmersdal, Eva A. van
9
Stephen, Andrew T.
9
Tan, Yong
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Bilgihan, Anil
8
Duan, Wenjing
8
Gu, Bin
8
Hauser, John R.
8
Hudders, Liselot
8
Lambrecht, Anja
8
Liberali, Guilherme
8
Michaelidou, Nina
8
Schivinski, Bruno
8
Sreejesh, S.
8
Tucker, Catherine
8
Wu, Luorong
8
Ahuja, Vandana
7
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
7
Universität Mannheim
5
National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
Springer International Publishing
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
BusinessVillage GmbH
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
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Published in...
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Journal of business research : JBR
218
Journal of retailing and consumer services
155
International journal of internet marketing and advertising : IJIMA
130
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
International journal of advertising : the review of marketing communications
86
Journal of marketing communications
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
International journal of hospitality management
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of promotion management : innovations in planning and applied research
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of internet commerce
56
International journal of electronic marketing and retailing : IJEMR
51
The journal of product & brand management
47
Information systems research : ISR
45
Electronic commerce research
43
Cogent business & management
42
Tourism management : research, policies, practice
42
Journal of advertising research
40
Journal of management information systems : JMIS
40
International journal of advertising : the quarterly review of marketing communications
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of marketing
35
Psychology & marketing
34
International journal of contemporary hospitality management
32
Journal of hospitality marketing & management
32
Journal of promotion management : JPM
32
Journal of electronic commerce research : JECR
31
The journal of brand management : an international journal
30
International journal of consumer studies
29
International journal of technology marketing : IJTMkt
29
Technological forecasting & social change : an international journal
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
27
Journal of marketing research : JMR
27
Journal of travel and tourism marketing
26
Marketing intelligence & planning
25
Business horizons
23
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Source
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ECONIS (ZBW)
5,167
USB Cologne (EcoSocSci)
3
EconStor
1
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1
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1
Does culture affect sentiments expressed in cruise tours' eWOM?
Buzova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
The service industries journal
39
(
2019
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10012203259
Saved in:
2
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
3
The enhancing versus backfiring effects of positive
emotion
in consumer reviews
Rocklage, Matthew D.
;
Fazio, Russell H.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 332-352
Persistent link: https://www.econbiz.de/10012180544
Saved in:
4
What drives virality (sharing) of online digital content? : the critical role of information,
emotion
, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
5
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
6
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
7
The cultural influences of narrative content on consumers' perceptions of helpfulness
Fu, Ning
- In:
International journal of market research
64
(
2022
)
3
,
pp. 354-375
Persistent link: https://www.econbiz.de/10013257988
Saved in:
8
Flying to quality : cultural influences on online reviews
Stamolampros, Panagiotis
;
Korfiatis, Nikolaos
; …
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 496-511
Persistent link: https://www.econbiz.de/10011983334
Saved in:
9
The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
Saved in:
10
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
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