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Implementing integrated marketing communications (IMC) through major event ambassadors
Turner, Paul - In: European journal of marketing : EJM 51 (2017) 3, pp. 605-626
Persistent link: https://www.econbiz.de/10011698249
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A content analysis of sponsor representation across professional sport websites : extension of attribute typology
Berardone, David; Nguyen, Sheila; Turner, Paul - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 286-305
Persistent link: https://www.econbiz.de/10009514073
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The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien; Karg, Adam; Turner, Paul - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
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Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.; Turner, Paul; Scheepers, Helana; … - In: Journal of marketing communications 24 (2018) 5, pp. 450-468
Persistent link: https://www.econbiz.de/10011880791