value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … links between the implementation of the advertising campaign and the overall performance of companies. The essence and … which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …

We measure the effectiveness of competitive advertising on brand search using alarge-scale, quasi-experimental ad …

Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are …. Previous studies have examined consumers’ responses to different out-of-home advertising media types; however, little attention … the study was, therefore, to explore a practitioner’s view of the role of out-of-home advertising media in an integrated …

The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …

The last decades have seen large improvements in digital advertising technology that allowed firms to better target … specific consumer tastes. This research studies the relationship among digital advertising, the rise of varieties, and economic … welfare. We develop a model of advertising and varieties where firms choose the intensity of digital ads directed at specific …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …

The online environment's most powerful followers talk in glorious terms about the fact that the Internet will be …

2016, following a decade of trademark litigation in connection with its competitors’ Internet search advertising practices … allegedly anti-competitive trademark settlement agreements. This article outlines the basic mechanics of Internet search … advertising, explores the trademark litigation of 1-800, details the FTC’s recent enforcement action against the e-retailer, and …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …