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The role of marketing in digital business platforms
Rangaswamy, Arvind; Moch, Nicole; Felten, Claudio; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
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Platform power in the video advertising ecosystem
Broughton Micova, Sally; Jacques, Sabine - In: Internet policy review : journal on internet regulation 9 (2020) 4, pp. 1-28
Platform power is a societal concern on many levels. Thus, we argue that addressing it with the common market competition approach is limited. The research we present aims to develop and test an alternative approach to conceptualising and assessing platform power. We propose a framework that...
Persistent link: https://www.econbiz.de/10012300397
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How do digital market platform hosts exercise control over sellers? : digital market platform sellers control
Danani, Shraddha; Gogan, Janis L.; Aeron, Prageet; … - In: Journal of electronic commerce in organizations : JECO 20 (2022) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10014306949
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The use of technology in direct-selling marketing channels : digital avenues for dynamic growth
Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50
Persistent link: https://www.econbiz.de/10011749083
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Advertising versus brokerage model for online trading platforms
Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
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Assessing access problems in online media platforms
Graef, Inge; Wahyuningtyas, Sih Yuliana; Valcke, Peggy - 2014
Online media platforms have the characteristics of a particular type of market known as ‘multi-sided’. These businesses … economic literature, the features of multi-sided platforms will be discussed. It will be argued that the characteristics of … multi-sided platforms increase the likelihood that successful companies become dominant due to the existence of indirect …
Persistent link: https://www.econbiz.de/10010365610
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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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The blockchain's impact on digital marketing platforms
Hahn, Alexander; Knackstedt, Timo; Sandner, Philipp - In: Marketing review St. Gallen : Marketingfachzeitschrift … 37 (2020) 6, pp. 20-29
Persistent link: https://www.econbiz.de/10012303854
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The EU digital single market and the platform economy
Anagnōstopulu, Despoina - In: Economic growth in the European Union : analyzing SME …, (pp. 43-57). 2020
Since 2010, the EU policy concerning the Digital Agenda and the Digital Single Market Strategy aimed to advance EU growth with concrete actions, in order to "unleash the potential of e-commerce". Among the major achievements of the Digital Single Market Strategy is the Regulation on Online...
Persistent link: https://www.econbiz.de/10012293011
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Internet and SMEs' internationalization : the role of platform and website
Jean, Ruey-Jer Bryan; Kim, Daekwan - In: Journal of international management 26 (2020) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10012296811